Solutions · Ecommerce
Push past Shopify’s built-in reports.
Pull Shopify, GA4, Google Search Console, and your ads platforms into one warehouse and answer the questions ShopifyQL can’t: cohort retention, LTV by acquisition source, contribution margin by SKU, SEO-attributed revenue.
The pain
Ecommerce data lives in twelve places at once.
Shopify has the orders. GA4 has the sessions. Search Console has the search demand. Meta and Google Ads have the spend. Klaviyo has the email revenue. Every tool answers its own questions well and none of them answer the questions that cross tools — which is usually the most important question you have.
ShopifyQL runs out of runway
Shopify's report editor and ShopifyQL are great for the first ten questions. Question eleven — usually cohort retention, attribution, or anything that crosses a data source — is where they stop.
GA4, GSC, and Shopify never talk
GA4 tells you what channel converted. Shopify tells you what actually got fulfilled. GSC tells you what people searched. Answering "what's our best-converting SEO product" means tab-hopping and manual joins.
Attribution tools are $2k/month
Triple Whale, Northbeam, Rockerbox — great products, priced like they know they're your only option. If you already have (or can spin up) a warehouse, you don't need to rent attribution too.
Past ShopifyQL
Every question a spreadsheet can hold, answered live.
Shopify’s report editor and ShopifyQL are great for the top 10 questions. Cohort retention, LTV, category-level contribution margin, discount cannibalization — that’s where they stop and where trend starts. Write real SQL against your Shopify orders, products, and customers tables; chart the answers on a canvas.
- Cohort retention by first-purchase category
- LTV by acquisition channel or first-touch source
- Contribution margin per SKU (revenue − COGS − discounts − shipping)
- Discount cannibalization: what % of full-price purchases moved to discounted?
Question: cohort retention
not supported
-- trend + your warehouse
SELECT
first_month, months_since,
COUNT(DISTINCT customer_id) / cohort_size AS retention
FROM cohort_retention
GROUP BY 1, 2
Unified warehouse
Shopify + GA4 + GSC + ads. All queryable together.
Land your ecommerce stack into Snowflake, BigQuery, or Postgres via Fivetran, Airbyte, or Stitch. Point trend at the warehouse. Every dataset can now join across sources — GSC clicks to Shopify orders to GA4 sessions to Meta spend — as a single SQL query. No more tab-hopping.
- Shopify orders + products + customers via Fivetran/Airbyte/Stitch
- GA4 + GSC + Meta Ads + Google Ads via the same ELT tools
- Klaviyo, Recharge, Loop, Gorgias — most vertical SaaS has a first-party connector
- One SQL query can span all of them
One dataset joins:
“Which SEO product categories drive the most Shopify revenue?” ← answerable
For the whole team
Free viewers. Everyone opens the same dashboard.
Ecommerce teams are small and cross-functional — the merchandiser needs sell-through, the marketer needs CAC, the ops lead needs fulfillment aging, the founder wants everything on one screen. trend charges for editors, not viewers. Invite the whole team; nobody gets locked out because of a seat count.
- Free viewers, no cap
- Auto-refresh dashboards for daily standup use
- Per-team dashboards without duplicating seats
- Scheduled email deliveries for the folks who prefer inbox
Daily standup dashboard
Revenue MTD
$284k
Orders
3,412
AOV
$83.30
Blended ROAS
2.9×
Refund %
1.4%
Ad spend
$52k
7 team members viewing · 0 paid viewer seats
How it compares
trend vs. Shopify built-ins vs. attribution tools.
Shopify built-in
- Good for the first 10 questions
- No joins to GA4 or GSC
- No custom cohort analysis
Attribution tools
- Strong attribution UI
- $1–3k/month
- Lock-in to their data model
trend
- Answer any SQL-expressible question
- Your warehouse, your model, no lock-in
- Cost measured in dollars, not thousands
Ecommerce analytics FAQ.
The BI tool you finish.
Spin up a workspace, connect a warehouse, ship a dashboard before lunch. 14-day free trial.